Many business owners are surprised when their TrustScore drops even though they haven’t had a bad review. The reason is that Trustpilot weighs recent reviews more heavily than old ones.
What goes into a TrustScore
- Your star ratings, from 1 to 5
- How recent each review is, with newer reviews counting more
- For newer profiles, a starting baseline that fades as reviews come in
The bands shoppers see
Trustpilot labels scores in bands. Roughly, 4.3 and above is Excellent, 3.8 to 4.2 is Great, and 2.8 to 3.7 is Average. Crossing a band changes the label and colour shoppers see in widgets and search results.
Keep the flow going
Because recency matters, a quiet few months can let your score drift. Inviting every customer, every week, is the most reliable way to keep it healthy.
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