Why Yelp Hides Some Reviews, and What You Can Do About It

Yelp’s recommendation software filters a share of reviews. Here’s why it happens and how to build a page that holds up.

Omni Ratings Team
19 Aug 2026 · 5 min read

If you’ve ever had a customer tell you they left a review that you can’t see, you’ve met Yelp’s recommendation software. It decides which reviews appear on your page and which go into a separate ‘not currently recommended’ section.

Why reviews get filtered

  • The reviewer is new to Yelp or rarely posts
  • Several reviews arrive in a short burst
  • The review reads like it was solicited or written to order

What helps

Reviews from active Yelp users are more likely to be recommended. Encouraging customers who already use Yelp, and letting reviews arrive naturally over time, gives you the best chance.

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