How to Get More Google Reviews: The Complete UK Guide

Google reviews are the first thing most customers see when they look you up. This guide walks through every step, from making sure your profile is ready to keeping reviews coming in month after month.

1. Get your Google Business Profile in shape

• Claim and verify your profile
• Choose the most accurate primary category
• Add opening hours, photos and services
• Write a clear, keyword-rich description

2. Create a direct review link

Find your Place ID and turn it into a link that opens your review box in one tap. Our free Google review link generator does this for you, and the QR code generator turns it into something you can print.

3. Ask every customer, every time

1. 1
   In personMention it as you finish the job or hand over the bill, and point to a QR code at the till.
2. 2
   By text or emailSend a short, personal message within 48 hours with your direct link.
3. 3
   On receiptsPrint your QR code on receipts, invoices and delivery notes.

4. Reply to every review

Thank people by name, mention something specific, and respond calmly to criticism. Replies show customers you care and keep your profile active.

5. Track your progress

Use the Google review calculator to set a realistic target rating, and the Review Velocity Planner to plan a steady weekly pace.