Trustpilot for Online Shops: From 0 to Great

A step-by-step plan for e-commerce brands to build a Trustpilot profile that lifts conversion at checkout.

For online shops, a Trustpilot widget near the buy button answers the question every new customer has: can I trust them? This guide shows how to get from a blank profile to a Great score.

Set up and claim your profile

  • Claim your free business account
  • Add your logo, description and contact details
  • Connect your store so invitations can go out automatically

Invite after delivery, not after purchase

Customers can only judge you once the parcel has arrived. Time your invitations a few days after delivery for the most useful, positive reviews.

Show your score where it counts

Once you reach Great, add the widget to product pages, the basket and your checkout. Use our Trustpilot score calculator to see how far you are from the next band.

Put it into practice

Give your profile the reviews it deserves.

No login needed. 30 day replacement on every order.