Review Velocity: How Fast Should New Reviews Arrive?

Review velocity is how quickly new reviews arrive on your profile. Review sites watch it, because sudden spikes are one of the clearest signs that something unusual is going on.

Start from your baseline

Look at how many reviews you got in a typical month over the past year. That’s your baseline. A pace close to it looks natural; a pace ten times higher stands out.

A simple rule of thumb

There’s no official number, but staying within about three times your usual weekly rate looks natural for most businesses. Our free Review Velocity Planner builds a week-by-week plan around this.

1. 1
   Set a goalDecide the review count you want to reach.
2. 2
   Pick a timeframeGive yourself enough weeks to keep the pace believable.
3. 3
   Ramp up gentlyStart slower and build, rather than front-loading.